Sutton Community Farm is a community-owned organic farm in South London offering direct to consumer veg box subscriptions that connect people to local, seasonal food. I worked with the farm to elevate their digital presence, strengthen their brand storytelling, drive awareness, and increase conversions through cohesive content and a sustainable digital marketing strategy.

  • Digital Marketing Strategy

    Led overall marketing strategy development, including budgeting and campaign planning, combining organic content with paid channels to reach new audiences and drive sales.

  • Content Creation

    Produced a consistent library of photography and video assets capturing the vibrancy of farm life, volunteers, and seasonal produce. Used across newsletters, social media, and the website.

  • Brand Development

    Refined visual identity, tone of voice and developed brand guidelines to reflect the farm’s mission of health, happiness, and community-driven food production.

  • Social Media Management

    Developed a structured content calendar built around five storytelling pillars, improving engagement and community connection through regular, values-driven posts.

  • Website Design

    Developed the full content layout within the website builder and optimized user journey to better communicate the value of the veg box offer and streamline the sign-up process.

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